We make things happen
We are a team of can-do people, that get results and have built a growing retail empire overnight!
We are a family
We are one big family that looks out for one another, spreading kindness and fun along the way.
We stand out
We choose to be innovators, act courageously, bold and do things in our own unique way.
We love challenges
We embrace challenges, dream big and are crazy enough to think we can actually change the world.
Who are we?
YOLO's ethos is simple: empower, inspire, and spread happiness within our team, because when you love your work, it never feels like a job. This is the heartbeat driving our global retail aspirations. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started!
2014
YOLO is founded
We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.
2015
Our first brands are born
We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.
2016
We acquire a business
We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.
2017
Scayl is launched
We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.
2018
New baby business
We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.
2019
We serve our millionth tea
BRUU serves its millionth cup of tea after a new and improved box revamp. and we double our team.
2020
Introducing Eye Lounge
We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.
2021
Growth & Acquisitions
We invest in multi-million deal with worlds biggest hammock brand, report record growth and invest in a new warehouse.
2022
USA Office
We acquire a 20 year old business in the states and promptly open our a USA warehouse stocking hammocks for the American market.
2023
Tesco & more
We get our products into 150 retailers including Tesco, B&Q, Walmart, Debenhams, John Lewis, Best Buy and many more.
Latest news
At YOLO, one of our core values is standing out and celebrating the individuality of our team members. We believe that brilliance comes in many forms, and each person brings their own unique strengths to th...
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We’re thrilled to announce a new chapter for Kiss the Moon, as the business joins the YOLO family. As a digital-savvy and entrepreneurial team, we’re excited to build on the brand's success and bring fresh e...
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YOLO is pleased to announce the successful sale of BRUU, the renowned online tea subscription service that we nurtured from its humble beginnings on a kitchen table to becoming the UK's leading online tea cl...
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Our 2030 Campus
We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them the perfect balance between an exciting career opportunity and being surrounded by natural beauty.