We make things happen
We are a team of can-do people, that get results and have built a growing retail empire overnight!
We are a family
We are one big family that looks out for one another, spreading kindness and fun along the way.
We stand out
We choose to be innovators, act courageously, bold and do things in our own unique way.
We love challenges
We embrace challenges, dream big and are crazy enough to think we can actually change the world.
Who are we?
YOLO's ethos is simple: empower, inspire, and spread happiness within our team, because when you love your work, it never feels like a job. This is the heartbeat driving our global retail aspirations. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started!
2014
YOLO is founded
We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.
2015
Our first brands are born
We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.
2016
We acquire a business
We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.
2017
Scayl is launched
We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.
2018
New baby business
We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.
2019
We serve our millionth tea
BRUU serves its millionth cup of tea after a new and improved box revamp. and we double our team.
2020
Introducing Eye Lounge
We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.
2021
Growth & Acquisitions
We invest in multi-million deal with worlds biggest hammock brand, report record growth and invest in a new warehouse.
2022
USA Office
We acquire a 20 year old business in the states and promptly open our a USA warehouse stocking hammocks for the American market.
2023
Tesco & more
We get our products into 150 retailers including Tesco, B&Q, Walmart, Debenhams, John Lewis, Best Buy and many more.
Latest news
We are thrilled to announce that we have won Creative Retail Workspace of The Year in the Europe category at the International Elite 100 Awards 2025! This award celebrates our commitment to building a worksp...
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It is with mixed emotions that we announce the next chapter for Eye Lounge. After years of helping our incredible customers, Eye Lounge has now been acquired by Butterflies Eyecare, a trusted name in the wor...
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We are over the moon to announce that Scott, the driving force behind YOLO, has been named the WINNER of the GBEA North East Established Business of the Year 2024! This prestigious recognition from the Grea...
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Our 2030 Campus
We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them the perfect balance between an exciting career opportunity and being surrounded by natural beauty.