We're on a mission

to build a retail empire that's the
best place in the world to work.

Our brands

We make things happen

We are a team of can-do people, that get results and have built a growing retail empire overnight!

We are a family

We are one big family that looks out for one another, spreading kindness and fun along the way.

We stand out

We choose to be innovators, act courageously, bold and do things in our own unique way.

We love challenges

We embrace challenges, dream big and are crazy enough to think we can actually change the world.

Who are we?

YOLO's ethos is simple: empower, inspire, and spread happiness within our team, because when you love your work, it never feels like a job. This is the heartbeat driving our global retail aspirations. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started! 

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Find out what we do at YOLO

2014

YOLO is founded

We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.

2015

Our first brands are born

We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.

2016

We acquire a business

We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.

2017

Scayl is launched

We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.

2018

New baby business

We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.

2019

We serve our millionth tea

BRUU serves its millionth cup of tea after a new and improved box revamp. and we double our team.

2020

Introducing Eye Lounge

We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.

2021

Growth & Acquisitions

We invest in multi-million deal with worlds biggest hammock brand, report record growth and invest in a new warehouse.

2022

USA Office

We acquire a 20 year old business in the states and promptly open our a USA warehouse stocking hammocks for the American market.

2023

Tesco & more

We get our products into 150 retailers including Tesco, B&Q, Walmart, Debenhams, John Lewis, Best Buy and many more.

Simply Hammocks

Europe's biggest hammock retailer

OUR BRANDS

BRUU

The UK's favourite gourmet subscription tea club

OUR BRANDS

Scayl

Supplying the food industry with packing machines

OUR BRANDS

Eye Lounge

Leading online eyecare pharmacy

OUR BRANDS

My Glasses Club

Online opticians selling top brands

OUR BRANDS

Babyworld

Baby products for a deeper and safer sleep

OUR BRANDS

Amazonas UK

Europe's biggest hammock retailer and manufacturer

OUR BRANDS

Cosmetics Lab

UK independent cosmetics manufacturing facility

OUR BRANDS

Latest news

Our YOLO Family: Meet Our Brands
Our YOLO Family: Meet Our Brands

YOLO was founded in 2014 on a kitchen table in North Yorkshire, with nothing but £2000 and a vision to build a retail empire and world leading work environment. Following a serious car accident, our founder ...

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YOLO 2024: Unleashing Potential with the GO APE Vision
YOLO 2024: Unleashing Potential with the GO APE Vision

As the sun sets on 2023, the YOLO team, embodying the spirit of ‘You Only Live Once’, gathered for our annual ritual: a thorough review of the past year and setting ambitious plans for the year ahead. This ...

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Most Innovative Multi-Brand Retail Group CEO 2023
Most Innovative Multi-Brand Retail Group CEO 2023

  We've got some fantastic news to start 2024 that's got everyone at YOLO jumping for joy! SME News has just honored us with the "Most Innovative Multi-Brand Retail Group CEO 2023 Northern UK" award.This is...

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Our 2030 Campus

We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them  the perfect balance between an exciting career opportunity and being surrounded by natural beauty. 

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