We're on a mission

to build a retail empire that's the
best place in the world to work.

Our brands

We make things happen

We are a team of can-do people, that get results and have built a growing retail empire overnight!

We are a family

We are one big family that looks out for one another, spreading kindness and fun along the way.

We stand out

We choose to be innovators, act courageously, bold and do things in our own unique way.

We love challenges

We embrace challenges, dream big and are crazy enough to think we can actually change the world.

Who are we?

YOLO's ethos is simple: empower, inspire, and spread happiness within our team, because when you love your work, it never feels like a job. This is the heartbeat driving our global retail aspirations. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started! 

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Find out what we do at YOLO


YOLO is founded

We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.


Our first brands are born

We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.


We acquire a business

We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.


Scayl is launched

We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.


New baby business

We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.


We serve our millionth tea

BRUU serves its millionth cup of tea after a new and improved box revamp. and we double our team.


Introducing Eye Lounge

We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.


Growth & Acquisitions

We invest in multi-million deal with worlds biggest hammock brand, report record growth and invest in a new warehouse.


USA Office

We acquire a 20 year old business in the states and promptly open our a USA warehouse stocking hammocks for the American market.


Tesco & more

We get our products into 150 retailers including Tesco, B&Q, Walmart, Debenhams, John Lewis, Best Buy and many more.

Simply Hammocks

Europe's biggest hammock retailer



The UK's favourite gourmet subscription tea club



Supplying the food industry with packing machines


Eye Lounge

Leading online eyecare pharmacy


My Glasses Club

Online opticians selling top brands



Baby products for a deeper and safer sleep


Amazonas UK

Europe's biggest hammock retailer and manufacturer


Cosmetics Lab

UK independent cosmetics manufacturing facility


Latest news

YOLO Sells BRUU After a Decade of Growth
YOLO Sells BRUU After a Decade of Growth

YOLO is pleased to announce the successful sale of BRUU, the renowned online tea subscription service that we nurtured from its humble beginnings on a kitchen table to becoming the UK's leading online tea cl...

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Celebrating Success: YOLO Shines Bright at the 2024 Richmond Business Excellence Awards
Celebrating Success: YOLO Shines Bright at the 2024 Richmond Business Excellence Awards

We at YOLO are ecstatic to share some incredible news with our community! Recently, amidst a pool of remarkable businesses and individuals, YOLO stood out and was proudly commended in two prestigious award c...

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Unveiling the Top E-commerce Trends of 2024
Unveiling the Top E-commerce Trends of 2024

Unveiling the Top E-commerce Trends of 2024 In the dynamic world of e-commerce, staying ahead of trends is paramount to success. As we embark on the journey through 2024, the digital landscape continues to e...

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Our 2030 Campus

We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them  the perfect balance between an exciting career opportunity and being surrounded by natural beauty.