We're on a mission

to build a retail empire that's the
best place in the world to work.

Our brands
YOLO

We make things happen

We are a team of can-do people, that get results and have built a growing retail empire overnight!

We are a family

We are one big family that looks out for one another, spreading kindness and fun along the way.

We stand out

We choose to be innovators, act courageously, bold and do things in our own unique way.

We love challenges

We embrace challenges, dream big and are crazy enough to think we can actually change the world.

Who are we?

We're YOLO and we're on a mission to build a retail empire that also happens to be the best place in the world to work. We have brands in health, beauty, food, industry, lifestyle and outdoor leisure, but we are just getting started! 

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Find out what we do at YOLO

2014

YOLO is founded

We launch YOLO with a vision to create a successful retail empire that starts at out kitchen table.

2015

Our first brands are born

We launch two brands, an online opticians called My Glasses Club and a subscription tea club called BRUU.

2016

We acquire a business

We acquire an loss making business in the hammock sector called Simply Hammocks and plan to grow it.

2017

Scayl is launched

We start a new business manufacturer packing and sealing machines for the food sector, called Scayl.

2018

New baby business

We get the licensing rights for Amazonas and launch Babyworld offering products for the baby market.

2020

Introducing Eye Lounge

We acquire a eyecare business with 33,000 customers and rebrand and relaunch it within 30 days.

Simply Hammocks

Europe's biggest hammock retailer

OUR BRANDS

BRUU

The UK's favourite gourmet subscription tea club

OUR BRANDS

Scayl

Supplying the food industry with packing machines

OUR BRANDS

Eye Lounge

Leading online eyecare pharmacy

OUR BRANDS

My Glasses Club

Online opticians selling top brands

OUR BRANDS

Babyworld

Baby products for a deeper and safer sleep

OUR BRANDS

Latest news

YOLO appointed UK distributor for Amazonas hammocks
YOLO appointed UK distributor for Amazonas hammocks

Following a multi-million-pound investment deal earlier in 2021 between YOLO and Amazonas GmbH, YOLO has been appointed the official UK distributor for Amazonas, representing an interesting and exciting cate...

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YOLO Sets Up Fundraiser For Argentina - Richmond's Local Big Issue Seller
YOLO Sets Up Fundraiser For Argentina - Richmond's Local Big Issue Seller

Here at YOLO we're a business who loves to make change in people’s lives. This time around we're helping our local Big Issue seller Argentina. We're very proud of our team members Dave and Rowan who had this...

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We buy major share in world’s biggest hammock brand in multi-million pound deal
We buy major share in world’s biggest hammock brand in multi-million pound deal

  North Yorkshire based online retail group YOLO has bought a major share in a key supplier and the world’s largest hammock brand, Amazonas GmbH, in a multi-million pound deal.YOLO, which owns and operates ...

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Our 2030 Campus

We want to build a YOLO campus in the North Yorkshire Dales to attract talent from the major cities into our region and give them  the perfect balance between an exciting career opportunity and being surrounded by natural beauty. 

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