Our story

YOLO was founded in 2014 on a kitchen table in North Yorkshire, with nothing but £2000 and a vision to build a retail empire and world leading work environment. Following a serious car accident, our founder was given the motivation to build a company that people loved coming to work for and offered them unparalleled work experiences.

With his two decades of experience in the online space Scott launched our first business and before long a second was born. In the early years YOLO relied on the goodwill of friends and family, until they could afford to recruit their first employee, Scott's brother-in-law Greg. They soon outgrew the kitchen table and moved to a bigger office where the team and companies grew exponentially. 

Despite our initial budgets, investments were made into the team and work environment as we began to live and breath our commitment to becoming a leading workplace. Hammocks were installed, grass put on the floors instead of carpets, flexible working was introduced and genuine kindness, support and care was offered to everyone that joined the YOLO family. Before long the business was well on its way and now owns and operates a plethora of fantastic brands.

"We spend 1/3rd of our life at work, in fact some of us spend more time with our work family than our own family, so we wanted to make coming to work exciting, fun, challenging and filled with purpose. Our multi-brand strategy means our teams can move between companies, cross-pollinate ideas, afford us economies of scale and overall, it gives us a balanced exposure across the performance of different sectors. It's a formula that seems to work for us" Scott, YOLO Founder 

Learn more about our plans to build a YOLO Campus in 2030.